Like many of the aforementioned tools, HubSpot’s social media scheduler is designed to help you manage all your campaigns from one place. HubSpotĪlthough it’s perhaps best known as a customer relationship management (CRM) platform, HubSpot also offers its own social media management software that may serve your needs. Within the Canva Pro dashboard, you can also track engagement, likes, clicks, impressions, and more to see how you’re performing. (No joke, there are Canva templates built right into Hootsuite Composer).īut did you know that Canva Pro also includes a social media scheduler and planner? It currently comes with posting capabilities for Facebook, Instagram, Twitter and Linkedin. The easy-to-use graphic design tool has revolutionized the way we create content, which is why we permanently added Canva to the Hootsuite dashboard. You already know Canva is the design-savvy social media manager’s best friend. Compare Hootsuite and Sprout to see which one works best for you. Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. You can also easily white-label and download reports from the Sprout dashboard. You’ll also appreciate Sprout’s full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. Easily prioritize messages, save time with auto-responders, and tag your messages to keep things tidy. Like Hootsuite, Sprout offers a unified social media inbox that allows you to respond to messages across social media channels in one place. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your social strategy. Sprout Social is another top contender in the battle of social media management tools, and it may be worth your consideration. It’s a nice way to give your grid a quick rebrand and make it stand out. They offer an Instagram feed planner that lets you visualize exactly how your Instagram grid will look after you post. If you want to give your Instagram feed a little razzle-dazzle, Later has some neat extras. It comes with a variety of features, from analytics to scheduling tools, but it really shines through as a platform for smaller brands and creators who like to visualize and preview social media content before they post. Later is a social media management platform similar to Hootsuite (you can compare Later and Hootsuite here). Hootsuite has the added bonus of offering detailed analytics that help inform your social media scheduling, as well as powerful content creation tools (including an AI post writer) and a simple calendar view that allows you to see and edit all your social content across accounts on one screen. (Click on each link for more specific details on how to schedule content for each platform.) Hootsuite supports scheduling to the following social networks. This approach is much more effective than simply cross-posting the same content across multiple accounts. You can also customize and schedule one post for various social platforms, all from one screen. Hootsuite supports all the scheduling functions you could need, from straightforward auto-posting, through bulk scheduling to custom recommendations on the best time to post based on your own social media analytics and results. It’s suitable for teams of all sizes, with options ranging from affordable basic social media marketing tools all the way up to enterprise-level solutions for complex organizations and very large teams. We’re not too shy to say we think Hootsuite is the best social media management tool and social media scheduling tool around. Allow you to easily plan, review, and edit an integrated schedule of social content across platforms and social media campaignsġ5 top social media scheduling tools for 2023 1.Help you collaborate effectively with team members and other stakeholders.Ensure you post at the best time to engage your audience.Help you save even more time by allowing you to customize and adapt posts for multiple social media accounts, all on one screen.Reduce the risk of mistakes by setting up approval workflows and allowing time for reviewing content before it goes live.Free up time by allowing you to create and schedule content in designated blocks of time rather than as disruptive one-offs throughout the day.The best scheduling tools make social media marketers’ work lives easier in multiple ways. The benefits of using social media scheduling tools Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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